Insurance management: In short, it is through the purchase of relevant insurance products (property insurance, life insurance, pension insurance, health insurance, universal insurance, education savings insurance, accident insurance, etc.) to achieve risk management and investment for individuals (families). purpose. Some of these insurances only have risk management and protection functions, while some insurances have certain investment and savings functions in addition to the security functions. But overall, the main role of insurance is risk management and security. Banking: The client can obtain a higher return than (fixed interest or short-term expected return) by entrusting the bank to manage the investment according to the time that the funds can be saved. Therefore, it is called bank financing. The Interim Measures for the Administration of Personal Banking Business of Commercial Banks defines “personal wealth management business” as “specialized service activities such as financial analysis, financial planning, investment consulting, asset management, etc. provided by commercial banks for individual customers”. The personal wealth management business of commercial banks is divided into financial advisory services and integrated wealth management services according to different management operations. What we generally call "bank wealth management products" actually refers to the integrated financial services. According to the standard interpretation of bank wealth management products, it should be the capital investment and management plan designed and sold by commercial banks for specific target customer groups based on the analysis of potential target customer groups. In the investment mode of wealth management products, the bank only accepts the authorized management funds of the customers, and the investment income and risks are borne by the customers or customers and the bank in accordance with the agreed method. Generally, based on the principal and the income guarantee, we divide the bank wealth management products into three types: the guaranteed fixed income products, the guaranteed floating income products and the non-guaranteed floating income products. In addition, according to the different investment methods and directions, new stock subscription products, silver letter cooperation products, QDII products, structural products and so on. Bank financing and insurance financing mainly have the following differences: 1. Different capital gains: Bank financing products are mainly for single interest, that is, a certain period of time, a certain amount of deposits will have a relatively fixed income space. Whether it is fixed income or floating interest, bank wealth management products are taking advantage of the profit during the financial period. Insurance wealth management products are different, most of them take compound interest calculations. That is, during the insurance period, the cash value in the investment account is profitable in years. In insurance wealth management products, variable life insurance can be divided into non-dividends or dividends (currently most of the dividends). If dividends are paid, they will promise a lower income limit, dividend funds or increase the cash value of the policy, or directly The premium will be paid off; the universal life insurance will also promise a low capital gain, usually 4% or 5% of the annual income; and the variable universal life insurance will not promise, the fund profit and loss is entirely borne by the policyholder. When choosing a variable universal life insurance, you should pay attention to the fact that the “funds income statement” produced by some agents is only the previous profitability of the insurance company and does not represent the “certain” income in the future. 2. The flexibility of withdrawal is different: Bank wealth management products have a fixed period of time. If the depositor needs flexible withdrawal due to urgent use, there will be interest loss.